Privacy Notice
Last Updated: September 1, 2026
At LUNEVA, we respect your privacy and are committed to handling personal information responsibly, transparently, and securely.
This Privacy Notice explains how we collect, use, disclose, retain, and protect personal information when you visit velathique.com, place an order, create or use an account, contact customer service, subscribe to communications, or otherwise interact with LUNEVA.
1. Data Controller and Business Operator
For purposes of applicable privacy and data protection laws, the entity responsible for determining the purposes and means of processing personal information is:
Data Controller:
Shanxi Xiangyi Network Technology Co., Ltd.
LUNEVA's online store is operated by:
Store Operator:
Shanghai Honghetai Technology Co., Ltd.
Registered / Business Address:
Room 109, No. 5, Lane 1688, Shenchang Road
Minhang District, Shanghai, China
Business Representative: Dai Junjie
Brand: LUNEVA
Website: velathique.com
Privacy Email: service@velathique.com
Telephone: +86 18312876925
For privacy-related questions or requests, please contact:
2. Personal Information We Collect
The personal information we collect depends on how you interact with LUNEVA.
Information You Provide Directly
We may collect:
- full name;
- email address;
- telephone number;
- billing address;
- shipping address;
- account information;
- order details;
- purchase history;
- product preferences;
- customer service communications;
- return and refund information;
- reviews and feedback;
- marketing preferences;
- information you voluntarily submit through forms or communications.
Payment and Transaction Information
When you make a purchase, payment information may be processed by Shopify and third-party payment providers.
This may include:
- selected payment method;
- billing information;
- transaction identifiers;
- payment authorization status;
- fraud-prevention information.
LUNEVA generally does not directly store complete payment card numbers.
Device and Technical Information
When you visit our website, we or our service providers may automatically collect:
- IP address;
- browser type;
- device type;
- operating system;
- device identifiers;
- cookie identifiers;
- approximate location derived from IP address;
- language settings;
- referring URLs;
- access times;
- technical diagnostic information.
Website and Shopping Activity
We may collect information about how you interact with our store, including:
- pages viewed;
- products viewed;
- searches;
- clicks;
- shopping cart activity;
- checkout activity;
- purchase events;
- referring websites;
- session activity;
- interactions with website features.
Marketing and Advertising Information
Where applicable, we may collect or receive information relating to:
- advertising impressions;
- advertising clicks;
- campaign attribution;
- email engagement;
- marketing preferences;
- conversion events;
- interactions used to measure advertising performance;
- audience or advertising identifiers.
3. How We Use Personal Information
We may use personal information to:
- operate and maintain velathique.com;
- process and fulfill orders;
- authorize and process payments;
- arrange shipping and delivery;
- provide tracking information;
- process returns, refunds, and exchanges;
- provide customer support;
- respond to questions and complaints;
- maintain customer accounts;
- remember customer preferences;
- personalize website experiences;
- understand website usage;
- analyze store and product performance;
- improve products and services;
- measure marketing and advertising effectiveness;
- deliver marketing communications where permitted;
- detect and prevent fraud;
- protect website and transaction security;
- investigate suspicious activity;
- maintain accounting, business, and tax records;
- comply with legal and regulatory obligations;
- establish, exercise, or defend legal claims.
4. Cookies, Pixels, and Similar Technologies
We and our service providers may use:
- cookies;
- pixels;
- tags;
- local storage;
- device identifiers;
- software tools;
- similar tracking technologies.
These technologies may support:
- essential website functionality;
- shopping cart and checkout functions;
- customer authentication;
- preference storage;
- website analytics;
- performance measurement;
- fraud prevention;
- advertising attribution;
- marketing personalization;
- targeted advertising where permitted.
Where required, visitors may manage certain non-essential technologies through the cookie or privacy preference controls available on our website.
5. How We Share and Disclose Personal Information
We do not limit third-party disclosures to only payment processors, logistics providers, and legal authorities.
Depending on how our store is configured and which services are enabled, personal information may be disclosed to the following categories of recipients.
Shopify and Ecommerce Infrastructure Providers
Our store is powered by Shopify.
Shopify and related service providers may process information for purposes including:
- ecommerce hosting;
- checkout;
- order processing;
- store security;
- customer accounts;
- analytics;
- fraud prevention;
- website functionality.
Payment Processors and Financial Institutions
Depending on the payment method selected, information may be shared with or processed by:
- Shopify-supported payment providers;
- PayPal;
- card networks;
- banks;
- payment gateways;
- payment verification services;
- fraud prevention providers.
Shipping, Fulfillment, and Logistics Providers
We may disclose information necessary to fulfill and deliver orders to:
- fulfillment providers;
- warehouses;
- postal services;
- courier companies;
- shipping carriers;
- customs or logistics providers;
- shipment tracking services.
Information may include your name, shipping address, telephone number, order details, and tracking information.
Analytics and Measurement Providers
Depending on the tools enabled on our website, we may use analytics providers such as:
- Shopify Analytics;
- Google Analytics;
- website performance tools;
- conversion and attribution providers;
- similar analytics services.
These providers may process information including:
- IP address;
- browser and device information;
- cookie identifiers;
- pages viewed;
- product interactions;
- referral sources;
- purchase events.
Advertising and Social Media Platforms
Depending on our advertising activities, we may use platforms or technologies provided by companies such as:
- Google;
- Meta / Facebook;
- TikTok;
- AppLovin;
- Axon;
- other advertising, social media, audience measurement, or attribution providers.
These providers may process:
- IP addresses;
- cookie identifiers;
- device identifiers;
- page views;
- products viewed;
- cart activity;
- checkout events;
- purchase events;
- advertising interactions;
- campaign attribution information.
Under certain U.S. state privacy laws, some advertising-related disclosures may be considered a sale, sharing, or processing for targeted advertising, even if we do not receive money directly in exchange for the information.
Email and Marketing Service Providers
We may use third-party providers to:
- send transactional emails;
- deliver order confirmations;
- provide shipping notifications;
- send newsletters;
- manage marketing subscriptions;
- measure email engagement.
Customer Service Providers
Customer support or communication platforms may process personal information to help us:
- answer customer questions;
- resolve complaints;
- process returns;
- manage order inquiries;
- maintain support records.
Fraud Prevention and Security Providers
We may use providers that assist with:
- payment verification;
- fraud detection;
- transaction monitoring;
- account protection;
- website security;
- abuse prevention.
Cloud, Hosting, and Technology Providers
We may disclose information to providers supporting:
- hosting;
- cloud storage;
- databases;
- content delivery;
- website applications;
- system monitoring;
- technical support.
Professional Advisers
Where reasonably necessary, information may be disclosed to:
- lawyers;
- accountants;
- auditors;
- insurers;
- consultants.
Government and Legal Authorities
We may disclose information where reasonably necessary to:
- comply with applicable law;
- respond to lawful requests;
- comply with court orders;
- cooperate with regulators;
- investigate fraud or illegal activity;
- protect our legal rights;
- protect customers or others.
Business Transactions
If all or part of our business is involved in a merger, acquisition, financing, restructuring, sale, or similar transaction, personal information may be disclosed as part of evaluating or completing that transaction, subject to applicable law.
6. Sale, Sharing, and Targeted Advertising
LUNEVA does not intend to sell personal information in exchange for direct monetary payment.
However, certain disclosures through:
- advertising technologies;
- analytics tools;
- pixels;
- cookies;
- social media platforms;
- attribution services;
may be considered a sale, sharing, or use for targeted advertising under certain U.S. state privacy laws.
Where applicable, you may have the right to opt out of these activities.
You may use the Your Privacy Choices or cookie/privacy preference controls available on velathique.com where applicable.
7. Global Privacy Control
Where required by applicable law and supported by our website configuration, we recognize qualifying Global Privacy Control (GPC) signals.
A valid GPC signal may be treated as a request to opt out of certain sale, sharing, or targeted advertising activities associated with the browser or device sending the signal.
8. Your Privacy Rights
Depending on your place of residence and applicable law, you may have the right to:
- know whether we process personal information about you;
- request access to personal information;
- request correction of inaccurate personal information;
- request deletion of eligible personal information;
- obtain certain personal information in a portable format;
- request information about categories of personal information collected;
- request information about categories of third parties receiving personal information;
- opt out of the sale of personal information;
- opt out of sharing for cross-context behavioral advertising;
- opt out of certain targeted advertising;
- limit certain uses or disclosures of sensitive personal information where applicable;
- appeal certain privacy request decisions where required by law;
- exercise applicable rights without unlawful discrimination.
Not every right applies in every jurisdiction or circumstance.
9. How to Exercise Your Privacy Rights
To exercise an applicable privacy right, contact:
LUNEVA Privacy Team
Email: service@velathique.com
Please provide sufficient information for us to understand your request, such as:
- full name;
- email address associated with your account or order;
- state or country of residence;
- order number where relevant;
- the privacy right you wish to exercise.
We may request additional information where reasonably necessary to verify your identity and prevent unauthorized access to personal information.
Where permitted by law, an authorized agent may submit a request on your behalf. We may request proof of authorization.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate operational, legal, accounting, fraud prevention, and recordkeeping requirements.
Retention periods may depend on:
- the category of information;
- order and transaction requirements;
- customer service needs;
- legal obligations;
- tax and accounting requirements;
- dispute resolution;
- fraud prevention;
- enforcement of agreements.
When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it in accordance with applicable requirements.
11. Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against:
- unauthorized access;
- unauthorized disclosure;
- misuse;
- alteration;
- accidental loss;
- destruction.
Measures may include:
- access controls;
- authentication procedures;
- secure system configurations;
- encrypted transmission where appropriate;
- payment security controls;
- monitoring;
- fraud prevention measures;
- limiting access based on business need.
However, no internet transmission or storage system can be guaranteed to be completely secure.
You should protect your account credentials and avoid sending passwords, complete payment card numbers, or unnecessary sensitive information by email.
12. International Data Processing
Our business and service providers may operate in different countries.
Accordingly, personal information may be transferred to, processed in, or stored in countries outside your state or country of residence.
Where applicable, we take reasonable steps intended to ensure that such processing is handled in accordance with applicable privacy and data protection requirements.
13. Marketing Communications
Where permitted, we may send communications regarding:
- products;
- new collections;
- promotions;
- offers;
- brand updates.
You may unsubscribe from promotional emails by using the unsubscribe mechanism contained in the relevant message.
Opting out of marketing communications does not prevent us from sending necessary transactional or service-related messages concerning:
- orders;
- payments;
- deliveries;
- returns;
- security;
- customer support.
14. Children's Privacy
LUNEVA is intended for a general adult consumer audience and is not specifically directed toward children.
We do not knowingly collect personal information from children where prohibited by applicable law.
We also do not knowingly sell or share the personal information of consumers under 16 where applicable law requires affirmative authorization.
If you believe a child has provided personal information to us improperly, contact:
15. Third-Party Websites and Services
velathique.com may contain links to services, websites, payment providers, or social media platforms operated independently by third parties.
Those third parties maintain their own privacy practices and policies.
We encourage you to review their privacy notices before providing personal information directly to them.
16. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in:
- our products or services;
- business practices;
- technology;
- third-party providers;
- advertising practices;
- legal or regulatory requirements.
The Last Updated date at the top of this page indicates the most recent revision.
17. Contact Us
For questions about this Privacy Notice, our privacy practices, or your privacy rights, contact:
LUNEVA Privacy Team
Privacy Email:
service@velathique.com
Website:
velathique.com
Data Controller:
Shanxi Xiangyi Network Technology Co., Ltd.
Store Operator:
Shanghai Honghetai Technology Co., Ltd.
Registered / Business Address:
Room 109, No. 5, Lane 1688, Shenchang Road
Minhang District, Shanghai, China
Business Representative: Dai Junjie
Telephone: +86 18312876925