Privacy Policy
Last Updated: September 1, 2026
At LUNEVA, we respect your privacy and are committed to handling personal information responsibly, transparently, and securely.
This Privacy Policy explains how Shanghai Honghetai Technology Co., Ltd., operating the LUNEVA store at velathique.com, collects, uses, discloses, stores, and protects personal information when you visit our website, purchase our products, create an account, contact customer service, subscribe to marketing communications, or otherwise interact with us.
1. Who We Are
For purposes of applicable privacy and data protection laws, the business responsible for the processing of personal information described in this Privacy Policy is:
Shanghai Honghetai Technology Co., Ltd.
Brand: LUNEVA
Website: velathique.com
Business Representative: Dai Junjie
Registered and Business Address:
Room 109, No. 5, Lane 1688, Shenchang Road
Minhang District, Shanghai, China
Privacy and Customer Service Email:
service@velathique.com
Telephone:
+86 18312876925
For privacy-related questions or requests, please contact us at:
2. Personal Information We Collect
The information we collect depends on how you interact with LUNEVA.
A. Personal Information You Provide to Us
We may collect information you provide directly, including:
- full name;
- email address;
- telephone number;
- billing address;
- shipping address;
- account information;
- order details;
- purchase history;
- product preferences;
- return or refund information;
- customer service communications;
- reviews and feedback;
- marketing preferences;
- information submitted through forms or other communications.
B. Payment and Transaction Information
When you make a purchase, payment-related information may be processed by Shopify and our payment service providers.
This may include:
- payment method;
- billing details;
- transaction identifiers;
- payment status;
- payment authorization information;
- fraud-prevention information.
We generally do not directly receive or store complete credit or debit card numbers.
C. Information Collected Automatically
When you visit or use velathique.com, we and our service providers may automatically collect information such as:
- IP address;
- browser type;
- device type;
- operating system;
- device identifiers;
- cookie identifiers;
- approximate location derived from IP address;
- language and regional settings;
- referring URL;
- pages viewed;
- products viewed;
- search activity;
- clicks and interactions;
- shopping cart activity;
- checkout activity;
- purchase events;
- session duration;
- date and time of access;
- technical diagnostic information.
D. Marketing and Advertising Information
Where applicable, we may also collect or receive information relating to:
- advertising impressions;
- advertising clicks;
- campaign attribution;
- conversion events;
- email engagement;
- marketing preferences;
- audience identifiers;
- interactions with advertising or social media platforms.
3. How We Use Personal Information
We may use personal information for the following purposes.
Order Processing and Fulfillment
We use information to:
- process orders;
- verify payments;
- confirm purchases;
- prepare and fulfill orders;
- arrange shipping;
- provide tracking information;
- manage returns, refunds, or exchanges.
Customer Service
We use information to:
- respond to customer questions;
- resolve order issues;
- provide product support;
- process complaints;
- manage return and refund requests;
- maintain records of customer communications.
Fraud Prevention and Security
We may use information to:
- verify transactions;
- detect potentially fraudulent activity;
- prevent unauthorized account access;
- protect our website;
- investigate suspicious activity;
- enforce our Terms of Service.
Website Operation and Optimization
We may use information to:
- operate velathique.com;
- understand how visitors use the website;
- diagnose technical issues;
- measure site performance;
- improve navigation;
- improve product pages;
- improve checkout performance;
- analyze customer and product trends.
Marketing and Advertising
Where permitted by law, we may use information to:
- send promotional communications;
- measure marketing campaigns;
- understand advertisement performance;
- attribute purchases to campaigns;
- create advertising audiences;
- personalize advertising;
- display more relevant advertising.
Legal and Business Purposes
We may also process information to:
- maintain tax and accounting records;
- comply with legal obligations;
- respond to valid legal requests;
- protect our rights;
- resolve disputes;
- establish or defend legal claims.
4. Cookies and Similar Technologies
LUNEVA and our service providers may use cookies, pixels, tags, local storage, device identifiers, and similar technologies.
Shopify itself uses different categories of cookies on merchant storefronts, including necessary, performance/analytics, advertising and related technologies.
Necessary Cookies
Necessary cookies are required for important website functions such as:
- shopping cart functionality;
- checkout;
- account authentication;
- payment processing;
- security;
- fraud prevention;
- remembering certain essential settings.
Because these cookies are necessary to provide the service requested by you, they generally cannot be disabled through our cookie preference controls.
Analytics Cookies
Analytics technologies may help us understand:
- how visitors reach our website;
- which pages are viewed;
- which products receive interest;
- website performance;
- shopping behavior;
- conversion activity.
Depending on the services enabled on our website, analytics providers may include Shopify Analytics, Google Analytics, or similar measurement services.
Marketing and Advertising Cookies
Marketing technologies may be used to:
- measure advertising campaigns;
- understand advertising conversions;
- create or measure audiences;
- personalize advertising;
- prevent excessive or irrelevant advertising.
Depending on our current advertising activities, technologies associated with platforms such as Google, Meta/Facebook, TikTok, AppLovin, Axon, or other advertising and attribution providers may be used.
Where required, you may manage non-essential cookies through the cookie or privacy preference controls available on our website.
5. How We Share Personal Information
We may disclose personal information only where reasonably necessary for legitimate business operations, service delivery, security, marketing, or legal compliance.
Shopify
Our store is powered by Shopify.
Shopify may process information relating to:
- ecommerce hosting;
- checkout;
- customer accounts;
- order management;
- website functionality;
- security;
- analytics;
- fraud prevention.
Shopify itself discloses that its services may involve vendors as well as marketing, advertising, and analytics partners.
Payment Processors
Depending on the payment method selected, personal or transaction information may be processed by:
- Shopify-supported payment processors;
- PayPal, where available;
- banks;
- card networks;
- payment gateways;
- fraud verification providers.
These providers process information necessary to authorize and complete payments.
Shipping and Logistics Providers
We may provide information to:
- fulfillment providers;
- warehouses;
- postal operators;
- courier companies;
- shipping carriers;
- logistics providers;
- tracking providers.
Information may include:
- recipient name;
- shipping address;
- telephone number;
- order details;
- shipment and tracking information.
Hosting, Infrastructure, and Security Providers
We may use providers supporting:
- website hosting;
- cloud infrastructure;
- databases;
- content delivery;
- cybersecurity;
- fraud prevention;
- technical monitoring;
- website applications.
These providers may access limited personal or technical data where necessary to perform services for us.
Analytics Providers
Depending on the tools enabled on velathique.com, we may disclose website activity information to:
- Shopify Analytics;
- Google Analytics;
- attribution providers;
- conversion measurement providers;
- other website analytics services.
Advertising and Marketing Platforms
Where enabled, personal information or online activity information may be disclosed to advertising and marketing platforms such as:
- Google;
- Meta / Facebook;
- TikTok;
- AppLovin;
- Axon;
- other advertising, social media, and attribution providers.
Information may include:
- IP address;
- cookie identifiers;
- device identifiers;
- page views;
- product views;
- cart activity;
- checkout events;
- purchases;
- advertising interactions;
- conversion information.
Under certain U.S. privacy laws, some disclosures for advertising purposes may constitute a sale, sharing, or processing for targeted advertising, even when no money is paid directly for the personal information.
Customer Service and Communications Providers
We may use service providers to:
- send order confirmations;
- send shipping notifications;
- deliver customer service communications;
- manage support requests;
- send marketing emails where permitted.
Professional and Legal Service Providers
Information may also be disclosed to:
- accountants;
- auditors;
- lawyers;
- insurers;
- consultants;
where reasonably necessary.
Government and Legal Authorities
We may disclose personal information where reasonably necessary to:
- comply with applicable law;
- respond to lawful government requests;
- comply with court orders;
- investigate fraud or unlawful conduct;
- protect our legal rights or the rights of others.
6. Sale, Sharing, and Targeted Advertising
LUNEVA does not intend to sell personal information in exchange for direct monetary payment.
However, certain uses of advertising pixels, analytics technologies, audience tools, and advertising platforms may constitute sale, sharing, or targeted advertising under certain U.S. state privacy laws.
Where applicable, you may have the right to opt out.
You may exercise applicable choices through our:
Your Privacy Choices
page and available cookie/privacy preference controls.
California privacy law, for example, provides a right to opt out of the sale or sharing of personal information and recognizes qualifying opt-out preference signals.
7. Your Privacy Rights
Your privacy rights depend on where you live and which laws apply to your relationship with LUNEVA.
GDPR Rights
Where the General Data Protection Regulation (GDPR) applies, you may have rights including:
- the right to be informed;
- the right to access personal data;
- the right to correct inaccurate information;
- the right to request deletion;
- the right to restrict processing;
- the right to data portability;
- the right to object to certain processing;
- the right to withdraw consent where processing is based on consent.
These rights are recognized under the GDPR subject to applicable conditions and exceptions.
California Privacy Rights
Where the California Consumer Privacy Act (CCPA), as amended, applies, California consumers may have rights including:
- the right to know what personal information is collected;
- the right to access certain personal information;
- the right to request deletion;
- the right to request correction;
- the right to opt out of sale or sharing;
- the right to limit certain uses of sensitive personal information where applicable;
- the right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.
Other U.S. States
Residents of other U.S. states may have additional rights under applicable state privacy laws, including rights relating to access, correction, deletion, data portability, targeted advertising, or sale of personal information.
8. How to Exercise Your Rights
To submit a privacy request, contact:
LUNEVA Privacy Team
service@velathique.com
Please provide sufficient information for us to reasonably understand and process your request, including where appropriate:
- your full name;
- email address associated with your account or order;
- state or country of residence;
- order number;
- nature of your privacy request.
We may request additional information reasonably necessary to verify your identity before granting access, deletion, correction, or other privacy requests.
Where applicable law permits, an authorized agent may submit a privacy request on your behalf.
9. Global Privacy Control
Where required by applicable law and supported by our website configuration, we recognize qualifying Global Privacy Control (GPC) or other legally recognized opt-out preference signals.
A qualifying signal may be treated as a request to opt out of certain sale or sharing activities associated with the browser or device sending the signal.
10. Data Retention
We do not intend to retain personal information indefinitely.
Retention depends on the type of information, why it was collected, applicable legal requirements, and legitimate business needs.
Our general retention practices are as follows:
Order and Transaction Records
Order, payment, shipping, refund, and transaction records may generally be retained for up to 7 years after the relevant transaction, where reasonably necessary for:
- tax;
- accounting;
- fraud prevention;
- dispute resolution;
- legal compliance.
Customer Service Records
Customer inquiries, complaints, return requests, and related communications may generally be retained for up to 3 years after the matter is closed, unless a longer period is reasonably required for an active dispute or legal obligation.
Customer Account Information
Account information may generally be retained while the account remains active and for a reasonable period thereafter, normally up to 2 years following account inactivity or closure, unless continued retention is required by law or related to outstanding transactions.
Marketing Information
Marketing contact information may be retained while you remain subscribed.
If you unsubscribe, we may retain limited information necessary to record and honor your opt-out preference.
Analytics and Advertising Data
Analytics and advertising data may generally be retained according to the settings and retention periods of the applicable service provider, and where possible we configure retention to be limited to what is reasonably necessary for analysis, attribution, security, and marketing purposes.
Legal and Security Records
Information relevant to:
- fraud;
- chargebacks;
- legal disputes;
- investigations;
- regulatory obligations;
may be retained for as long as reasonably necessary to resolve the matter or satisfy applicable legal requirements.
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.
11. Data Security
We use reasonable administrative, organizational, and technical safeguards intended to protect personal information against:
- unauthorized access;
- disclosure;
- loss;
- misuse;
- alteration;
- destruction.
Measures may include:
- access controls;
- authentication procedures;
- secure system configurations;
- encrypted transmission where appropriate;
- payment-security controls;
- fraud monitoring;
- restriction of access based on business need;
- use of established technology and service providers.
However, no internet transmission, database, or storage system can be guaranteed to be completely secure.
You should not send complete payment card numbers, passwords, or unnecessary sensitive personal information to us by email.
12. International Data Transfers
LUNEVA is operated by a business located in China and serves customers in the United States.
Our service providers may operate in the United States, China, and other jurisdictions.
As a result, personal information may be processed or stored outside your state or country of residence.
Where applicable law requires specific protections for international transfers, we take reasonable steps intended to use appropriate legal, contractual, organizational, or technical safeguards.
13. Children's Privacy
LUNEVA is intended for a general adult consumer audience and is not specifically directed toward children.
We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
We do not knowingly sell or share personal information of consumers under 16 where affirmative authorization is required by applicable law.
If you believe a child has provided personal information improperly, please contact:
14. Third-Party Links
velathique.com may contain links to websites, payment services, social media platforms, or services operated by third parties.
Those third parties maintain their own privacy practices.
We encourage you to review the applicable privacy notice before providing personal information directly to an independent third party.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- our products or services;
- website functionality;
- data practices;
- service providers;
- advertising technologies;
- legal requirements.
The date shown at the top of this Privacy Policy indicates when it was last revised.
16. Contact Us
For questions about this Privacy Policy, personal information, or your privacy rights, please contact:
LUNEVA Privacy Team
Legal Entity:
Shanghai Honghetai Technology Co., Ltd.
Brand: LUNEVA
Business Representative:
Dai Junjie
Website:
velathique.com
Privacy Email:
service@velathique.com
Telephone:
+86 18312876925
Registered and Business Address:
Room 109, No. 5, Lane 1688, Shenchang Road
Minhang District, Shanghai, China
Last Updated: September 1, 2026